Finally, customer satisfaction should be a core managerial policy that must cut across every facet of the retail chain store. Key words: Customer retention strategy, customer satisfaction. outlets. Retailers have recognized this trend and are of the view that customer satisfaction plays a role in the success of business strategies. Therefore it has become important for grocery retail stores to try and manage customer satisfaction. This paper was thus developed to investigate the satisfaction levels of customers in supermarkets. Finally, customer satisfaction should be a core managerial policy that must cut across every facet of the retail chain store. Key words: Customer retention strategy, customer satisfaction Estimated Reading Time: 8 mins.

literature review on customer satisfaction in retail store

Finally, customer satisfaction should be a core managerial policy that must cut across every facet of the retail chain store. Key words: Customer retention strategy, customer satisfaction Estimated Reading Time: 8 mins. Literature Review Customer satisfaction is an evaluation of difference between prior expectations about product and its actual performance. Customer satisfaction is how customers react towards the state of satisfaction, and how customers judge the satisfaction level (Hanif, Hafez & Riaz, ). selected five organised retail stores from this District. From each retail store, 75 respondents have taken for this study is known the satisfaction level of the customers regarding these stores in Tiruchirappalli town. REVIEW OF LITERATURE Chattopadhya blogger.com, () stated that India is a home of small traditional stores (STS).

Literature Review Customer satisfaction is an evaluation of difference between prior expectations about product and its actual performance. Customer satisfaction is how customers react towards the state of satisfaction, and how customers judge the satisfaction level (Hanif, Hafez & Riaz, ). selected five organised retail stores from this District. From each retail store, 75 respondents have taken for this study is known the satisfaction level of the customers regarding these stores in Tiruchirappalli town. REVIEW OF LITERATURE Chattopadhya blogger.com, () stated that India is a home of small traditional stores (STS). Vaishali Aggarwal () concluded that among the factors important for customer satisfaction, ‘quality’, ‘convenient location’ and ‘availability’ got the highest rating .

The effects of customer satisfaction on loyalty have been widely discussed by the academic community. Although the results of the studies reported in the literature are often contradictory, the existence of a relationship between satisfaction and loyalty is acknowledged, despite the influence of moderators and constraints of various kinds. The purpose of this paper is to discuss this. stores that provide variety of goods and services in affordable price. Customer Satisfaction has been a major concern for every organization these days. Researcher also seems to be interested in this particular topic. BBSM is one of the leading retail store and it focus on the satisfaction of customer. The main goal of this organization. 1/02/ · Paul et al. () examined the determinants of customer satisfaction in small and large retail stores in India and results of the study revealed that Estimated Reading Time: 8 mins.

Finally, customer satisfaction should be a core managerial policy that must cut across every facet of the retail chain store. Key words: Customer retention strategy, customer satisfaction. selected five organised retail stores from this District. From each retail store, 75 respondents have taken for this study is known the satisfaction level of the customers regarding these stores in Tiruchirappalli town. REVIEW OF LITERATURE Chattopadhya blogger.com, () stated that India is a home of small traditional stores (STS). Literature Review Customer satisfaction is an evaluation of difference between prior expectations about product and its actual performance. Customer satisfaction is how customers react towards the state of satisfaction, and how customers judge the satisfaction level (Hanif, Hafez & Riaz, ).