Research paper on consumer buying behaviour

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Kotler and Keller () state that the importance of studying consumer buying behaviour as an area of marketing is increasing due to several factors. In order to offer any product or service to the customers businesses must understand their customers’ culture, social group and many other factors. Indian customer. This research paper is aimed at studying the consumer buying behaviour with respect to smart phones in India specifically at the Delhi/NCR region. The purpose of this study is to understand two major consumer decisions while buying a smartphone: 1. Which smartphone to buy (brand)? 2. Different consumers have different characteristics in their life that also influences their buying behavior. Social factors such as family, groups, roles and status) and personal factors (such as age, occupation, lifestyle, personality and self-concept) are those characteristics that could influence the buyer behavior in making final decision.

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It is worth noting that consumer buying behaviour is studied as a part of the marketing and its main objective it to learn the way how the individuals, groups or organizations choose, buy use and dispose the goods and the factors such as their previous experience, taste, price and branding on which the consumers base their purchasing decisions (Kotler and Keller, ). Different consumers have different characteristics in their life that also influences their buying behavior. Social factors such as family, groups, roles and status) and personal factors (such as age, occupation, lifestyle, personality and self-concept) are those characteristics that could influence the buyer behavior in making final decision. Kotler and Keller () state that the importance of studying consumer buying behaviour as an area of marketing is increasing due to several factors. In order to offer any product or service to the customers businesses must understand their customers’ culture, social group and many other factors.

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5/01/ · Findings – The study results suggest that consumers’ online shopping behavior is being affected by several factors like demographic factors, social factors, consumer online shopping experience, knowledge of using internet and computer, website design, social media, situational factors, facilitating conditions, product characteristics, sales promotional scheme, payment option, delivery of . This paper presents analysis of research in the area of Consumer Behavior of Automobile Car Customer. Proper understanding of consumer buying behavior will help the marketer to succeed in the market. All segments in Indian Car industry were studied and. Research Paper on Consumer Buying Behavior Assignment The study successfully shows how over a dozen longitudinal studies support their premise of consumers often being members of several generational groups at the same time(Williams, Page, Petrosky, Hernandez, ).

A Brief Literature Review on Consumer Buying Behaviour
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The paper studies the concept of Consumer Behavior and also indentified the factors influencing the buying decision of the consumer in two wheeler industry. The paper is based on secondary data and analysis is done by taking into account the literature available on the factor influencing consumer behavior across the two wheeler blogger.com: Manisha Jagtap, Anand Deshmukh. 2) H2: Consumer buying behavior has significant influenced consumer satisfaction. III. R. ESEARCH METHODOLOGY. A. Research Objectives. 1) To know the preference of different group of consumers while purchasing beverages. 2) To know the relationship between consumers buying behavior and consumer satisfaction. 15/07/ · This research paper mainly focuses on Automobile (Four wheeler) Customers and their buying behaviour in pune city. Descriptive type research design used in the study. Sample size is Customers who own a car. Convenience sampling technique is used in the research. Data is collected through structured blogger.com: Sudarshan Ashokrao Pawar, Sunil Naranje.

CONSUMER PSYCHOLOGY AND BUYING BEHAVIOR Research Paper
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Extract of sample "CONSUMER PSYCHOLOGY AND BUYING BEHAVIOR"

To study the impact of consumer awareness and perception on buying behavior Significance of the study: This particular research focuses on the impact of advertisement on the user’s behavior. It explores the factors which are affected by the advertisement and ultimately influence the buying behavior of the consumers. The. Kotler and Keller () state that the importance of studying consumer buying behaviour as an area of marketing is increasing due to several factors. In order to offer any product or service to the customers businesses must understand their customers’ culture, social group and many other factors. Indian customer. This research paper is aimed at studying the consumer buying behaviour with respect to smart phones in India specifically at the Delhi/NCR region. The purpose of this study is to understand two major consumer decisions while buying a smartphone: 1. Which smartphone to buy (brand)? 2.